Client work

KEFRÉ

Invite-only street-luxury storefront. Every piece is cut in a run of fifty and stamped with its own number at checkout.

KEFRÉ homepage: dark editorial hero reading Cut for the night. Marked in gold.

A process, considered.

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A storefront that had to feel scarce, not busy. Pieces are cut in runs of fifty; checkout claims one out of the run and stamps it with the next number, so the buyer receives No. 12 of 50 and nobody else can. A size that closes opens a waitlist instead of a sold-out sign. Behind the shop sits a house console for the atelier: runs, invites, orders, waitlists.

Delivered capabilities

  • Numbered runs of 50
  • Invite-only access
  • Waitlist on sold-out sizes
  • House console for the atelier
  • Compare-and-swap stock claim

These screens demonstrate implemented workflows, not unverified revenue, time savings or returns.

KEFRÉ invite request page with a formKEFRÉ catalog page